12 reasons for exploring web
opportunities NOW!

What use is the web? Or E-mail? Or the Phone? Or the Fax?

Each of these is an important - and interrelated - component of modern business communication, regardless of whether your markets are local or global. To miss the opportunities provided by any one of them provides a potential advantage to your competitors.

1. As well as using the Internet to make purchases - buyers also use it to short-list "what to buy" and "where to buy it".
2. It is not only used to communicate with faraway places, but is as relevant for LOCAL marketing as for GLOBAL.
3. It is used by most medium size and large companies, public sector and professional offices as well as by a very high proportion households throughout the developed and developing world.
4. It is the lowest cost way of presenting products and services to your market in words and colour pictures.
5. Unlike brochures, a web site cannot be "binned" and unlike advertisements, you have statistics on roughly how often your web pages are viewed.
6. If you have no web site, your competitors' online message goes unchallenged.
7. You can increase the effectiveness of your existing marketing budget by including your web address:

in normal advertisements. in regular leaflets, brochures, etc. on mailing list materials. on business stationery. on business cards. on signs. on vehicle livery. in telephone answering messages. in telephone and trade directories.

8. The Internet and e-mail are now widely regarded as normal business facilities - like the phone and fax - without them your business will seem "behind the times"!
9. It is probable that the Internet can offer your business unforeseen competitive advantages.
10. It will take time - maybe 2-3 years - for your target market to get to know your web address (less if you have a substantial advertising budget), so it is to your advantage to promote it well in advance of expecting significant benefits - and don't leave getting a web site until you expect to use it!
11. With millions of web domain names registered, many firms who have still not registered a name are learning that the .com and .co.uk versions of their preferred name have been registered by somebody else - if your preferred name is available REGISTER IT NOW - Domain Registration and Admin with MarketDrama only costs from £8.00 pa (plus VAT).
12. If it is possible that you might sell your business at some future date, or pass it on to the "next generation", the new owners will almost certainly want a web address to match the business name - which by that time may be unobtainable.

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