Data Transfer & "Bandwidth".

What is Data Transfer?

Your web pages are stored on a computer (technically this computer is called a "server") and when someone "visits" your web site this means (to put it in very simple terms) that the web server has responded to a request for your page and transmitted it across the World Wide Web (WWW) network to the computer screen of the person visiting your web site. This is Data Transfer and is one of the major cost factors of the web hosting business.

Other activities that involve Data Transfer include web site page/image up-loading and e-mail data transmission. The latter can be a significant proportion of total Data Transfer if you send/ receive a lot of large, e.g., image files or email attachments.

What is Data Bandwidth?

The term "bandwidth" is sometimes incorrectly used to describe Data Transfer. However, in simple terms you may view Data Transfer as the actual amount of network that your website utilises whereas bandwidth is the amount of network capacity (traffic) that the your particular is permitted to utilise.

How is Data Transfer Measured?

Data Transfer is usually measured in Megabytes (MB) or Gigabytes (GB) per month. A typical web page might be 50 - 75 Kilobytes (KB). Pages with more extensive images, especially poorly "optimised" or high resolution images, or customers who distribute data-intensive files such as software applications, PDF files, etc., will utilise considerably higher levels of Data Transfer capacity.

A web design with, say, 75 KB pages, in which the header design comprises 25 KG, will only utilise 75 KB of Data Transfer for the first page - thereafter (unless you delete your Temporary Internet Files), the computer will re-use the same header images.

What determines the Speed of Data Transfer?

Many factors determine how quickly your web page gets delivered to your site visitors' computer screens, including:

• the (web page) file size - and this is affected significantly by how well the images have been processed at the page design stage;
• the level of network traffic on the Internet;
• the type of connection used by the site visitor (dial-up via modem, or broadband).
• the geographic location of the server hosting your site;
• the web hosting company's web servers and Internet connections: their quality, reliability, capacity, speed, efficiency, "contention ratios" (the ratio of web sites hosted to transmission capacity), and much else. Insufficient capacity results in discontinuous transmission.

MarketDrama Data Transfer
pricing policy

As a "Web Marketing" service, MarketDrama is committed to working with our customers to achieve maximum web site performance - including highest possible site visits from customers' target markets. We therefore price Data Transfer as a separate service component:

• EasiMarket (Lite): up to 500 MB/Mth basic quota;
• EasiMarket (Pro): up to 2000 MB/Mth basic quota;
• EasiList: up to 3000 MB/Mth basic quota.

Each of these quotas is sufficient for around eighty percent of web sites based on the above MarketDrama website designs.

If a particularly busy web site requires more than the allowed Data Transfer resources additional capacity utilised will be charged as follows:

• Additional Data Transfer capacity utilised will be charged @ £1.00 per 250MB on the total Additional Data Transfer utilised (i.e £4 per Gigabyte, £4 x 12 = £48 pa per additional GB per month per year).

This pricing model enables customers whose websites incur lower amounts of Data Transfer to pay less than those with the most demanding sites. In general, customers whose websites have high traffic levels (and resulting higher Data Transfer requirements) will be gaining greater value from their site - thereby partly or fully offsetting the cost of extra Data Transfer usage.

Prices exclude VAT.
Terms and Conditions apply.